About Ascot Cattle Co

Cattle are our Passion

We are a customer-focused Angus and Charolais breeding operation that aims to deliver low-risk, thick, polled bulls, bred with an MSA-targeted approach. Our breeding headquarters are located at North Toolburra Station, Warwick QLD, consisting of 350 stud breeders.

We feel strongly that the industry will benefit from bulls that have been bred under our strict standards. These ‘benchmarking’ parameters are designed to produce bulls that will improve the long-term efficiency and profitability of the beef industry. When you buy an Ascot Angus or Charolais bull you can be assured that the very best of both modern and traditional methods have been used. The result is progeny that will calve easily, grow, finish quickly and grade highly.

Approximately 130 bulls are offered at our on-property bull sale, held annually in September. Cattle are our passion and we look forward to hearing how we can work with you. Inspections are welcome at any time by appointment. Send us your details and email address so we can keep you up to date.

Our Values

Innovation

Innovation is at the heart of everything we do. We are committed to upholding the highest standards in Angus cattle breeding, striving to innovate all aspects of our operations. From selecting superior genetics to implementing advanced breeding techniques, we consistently pursue excellence to ensure that our customers receive the best possible outcomes.
We hold ourselves accountable for delivering exceptional quality and performance in our Angus bulls and providing outstanding service to our customers.

Accountability

Accountability is a fundamental value that defines our character and sets us apart. We operate with honesty, transparency and ethical practices in all our interactions. We value the trust placed in us by our customers and stakeholders and are dedicated to maintaining open and authentic communication.

Accountability guides our breeding decisions, ensuring that we prioritise the long-term success and well-being of our customers, the environment and the Angus & Charolais breeds as a whole.

People

We believe in the power of a good team and the collective strength that comes from working together. We actively engage with our customers, industry experts and research institutions to foster a collaborative environment.
By sharing knowledge, expertise and insights, we can collectively drive advancements in Angus breeding and contribute to the progress of the industry. We value collaboration as a means to continuously learn, innovate and improve the genetic outcomes we deliver to our customers.

Our Pillars

Direction

At Ascot Cattle we have a solid understanding of the beef industry and its need to constantly improve and evolve with modern market demands. Our breeding direction is derived from listening to our clients and the conditions they operate under as well as the requirements expressed from up chain processors. This enables us to breed bulls that are profitable for our clients and suitable for the demands of the modern beef consumer.

Transformation

Our clear breeding direction has allowed us to transform the way we select our Charolais and Angus cattle. We have used leading scientific, genomic and data analysis to develop a polled herd in both breeds that combine class leading fertility, structure and meat quality, helping our clients continue the transformation of their herds to a profitable and sustainable future.

Commitment
Our commitment to breeding bulls for the Australian cattle industry is rooted in a deep understanding of the industry’s significance. We recognise that the Australian cattle industry forms the backbone of the country’s agricultural sector, providing essential sustenance and economic stability. Our dedication to this is reflected in our breeding practices, which prioritise genetic excellence, robustness and temperament in the bulls we sell.

Focus

Animal Wellbeing

Whilst we use the very latest breeding technologies, the phenotype is a major part of our breeding program. Our bulls will be quiet, polled, have great skin type and exhibit, weight, softness and easy-doing ability.

New Technology

At Ascot Cattle Company, the integration of technology is a cornerstone of our business strategy, enhancing both the efficiency and efficacy of our breeding programs. We employ advanced genetic testing and genomic tools to meticulously select and breed Angus and Charolais cattle, ensuring each animal meets our high standards for genetic quality and performance traits. Our use of digital tools extends to meticulous data collection and analysis—tracking weights, health metrics, and reproductive data across life stages to fine-tune our breeding decisions and predict market trends. Additionally, our online platforms and digital marketing strategies allow us to maintain a dynamic presence in the industry, facilitating better communication with clients and providing them with up-to-date information on genetic developments and available stock. This tech-forward approach not only sharpens our competitive edge but also supports our commitment to sustainable and ethical cattle production, ensuring we meet both today’s needs and tomorrow’s challenges.

 

Environmental Sustainability

Ascot Cattle Company is deeply committed to environmental sustainability, recognizing the vital connection between healthy ecosystems and productive agriculture. We practice rotational grazing to improve soil health and grass vitality, significantly reducing erosion and enhancing biodiversity. Our sustainable water management practices and conservation efforts minimize our environmental footprint, supporting the natural habitats on our land. By integrating these eco-friendly practices into every aspect of our operations, Ascot Cattle Company not only ensures the well-being of our cattle but also contributes to the long-term sustainability of the farming landscape in Warwick, Queensland.

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