Our focused genetic selection fosters the polled gene, eliminating the need for dehorning and reducing stress and costs associated with herd management. This commitment not only supports animal well-being but also aligns with increasing market demands for humane livestock practices.
Our polled Charolais are known for their:
Making them a preferred choice in the Australian beef market.
By combining traditional breeding techniques with modern genetic technologies, Ascot ensures that each generation of our Charolais cattle inherits the polled trait more consistently while maintaining the breed’s renowned characteristics.
Weight is money. With that said we are focused on cattle that can grow quickly to MSA standards. The added benefit of this is moderate mature cow weight thus maintaining productive and efficient replacement females.
At Ascot, we prioritise optimising gestation length in our Charolais sires to pass on this critical trait to our clients’ herds, enhancing their breeding efficiency and productivity. Shorter gestation periods allow for quicker herd turnover and better planning, reducing the time and labor costs associated with calving.
At Ascot Cattle Co, we understand the importance of scrotal size in Charolais cattle, especially as it relates to fertility and overall reproductive efficiency. We rigorously select our sires to ensure they have optimal scrotal measurements, passing on superior genetic traits for reproductive health to our clients’ herds.
A larger scrotal circumference is linked to better semen quality and higher fertility rates, which can significantly accelerate the breeding cycle and improve herd productivity.
At Ascot, we place a high priority on carcass intramuscular fat (IMF) content in our Charolais cattle, recognising its critical role in meat quality, particularly marbling. High IMF content is essential for producing tender, flavorful beef that meets premium market standards.
We selectively breed our Charolais to enhance this trait, ensuring that our clients’ herds benefit from genetics that consistently produce superior marbling.
This not only maximises the economic returns on meat sold but also elevates the consumer eating experience, reinforcing the premium status of beef from herds that incorporate Ascot genetics.
We emphasise the importance of Eye Muscle Area (EMA) in our Charolais breeding program, knowing that it significantly enhances carcass yield and the overall quality of the meat. A larger EMA means more lean muscle, leading to better cuts of beef and higher profitability.
Our selective breeding strategies are designed to maximise this trait, providing our clients with cattle that not only exhibit impressive physical attributes but also excel in carcass evaluations.
This focus on EMA not only boosts the economic value of our clients’ herds but also positions their beef products as premium offerings in the market
We prioritise carcass rib traits in our Charolais cattle, understanding that rib configuration plays a critical role in both carcass quality and consumer appeal.
Enhanced rib structure contributes to better hanging weight and optimal meat distribution, qualities that are essential for premium beef cuts. By selecting for rib traits, the genetics provided to our clients’ herds yield beef with excellent visual and culinary characteristics.
We diligently enhance the Domestic Terminal ($) Index in our Charolais breeding efforts, which serves as a pivotal economic indicator for cattle in grain-based domestic feeding operations. This index incorporates traits like growth efficiency, feed conversion, and carcass quality—factors that define profitability in feedlot environments.
By fine-tuning these characteristics, we ensure our Charolais cattle are not just suited to, but excel in, domestic feedlot settings, maximising economic returns through optimal growth rates and exceptional carcass attributes.
We place a strong emphasis on the Northern Maternal Index in our Charolais breeding program, targeting traits that enhance the maternal efficiency and adaptability of cattle in northern environments.
This index focuses on attributes like fertility, calving ease, and mothering ability, which are critical for successful breeding in tougher, more variable climates.
By enhancing these traits, we ensure our Charolais cattle are resilient and productive, providing our clients with robust cows that excel in maternal roles, even under challenging conditions.
Temperament is the number 1 trait we select & breed for.
Whilst we use the very latest breeding technologies, the phenotype is a major part of our breeding program. Our bulls will be quiet, polled, have great skin type and exhibit, weight, softness and easy-doing ability.
We use ultrasound scanning for EMA, IMF% and fat cover. Combined with weight for age data, this gives us strong information on what our cattle can do. This data is submitted to Breed plan and is also available to clients whilst assessing.
Increased Safety: Hornless cattle are safer to handle and less likely to injure other animals or handlers. This trait contributes to a safer working environment on farms and reduces injuries during transport and handling, lowering potential losses from damaged animals.
Enhanced Marketability: The polled trait is highly desirable in commercial cattle operations. It can increase the market value of the cattle due to the higher welfare standards and the ease of management that polled animals offer.
Breeding Efficiency: Homozygous polled cattle consistently pass on the polled trait to all their offspring. This genetic predictability is valuable for breeders aiming to establish or maintain hornless herds without the unpredictability associated with heterozygous polled cattle.
Ascot cattle are known for their reproductive efficiency and longer productive lifespans. These traits ensure that herds are more sustainable over time, providing a continuous supply of cattle without frequent replenishment.
Ascot cattle exhibit an exceptional growth rate, allowing for quicker time-to-market than many other breeds. This rapid growth is highly beneficial for improving the efficiency and profitability of beef operations.
These cattle are known for their superior ability to convert feed into body mass efficiently. This trait not only reduces the cost of feed per unit of meat produced but also enhances the overall sustainability of the production system.
When used in crossbreeding programs, Ascot cattle can impart their beneficial traits to offspring, such as improved growth rates and meat quality. This hybrid vigour enhances the value of the progeny in commercial cattle markets.
Our focus on customer and industry needs is the foundation upon which Ascot has been built. It enables us to consistently deliver exceptional
quality and value to our clients and builds long-lasting relationships.
Our vaccination program conforms to the latest IMMUNE READY standards.
Ascot's Charolais sires are handpicked from the world’s top genetic lines, ensuring top-notch quality and performance. These elite sires are the backbone of our breeding program, boosting growth rates, carcass quality, and adaptability. With a focus on the best, our sires help Australian herds achieve superior productivity and profitability.
